Internet Marketing

Before any work on a new website begins consideration should be given to Internet Marketing, as this can have a large impact on all aspects of the site.

Internet Marketing covers all aspects of website promotion including:

Search Engine Optimisation
Search Engine Marketing
Email Marketing
Social Media Marketing

Search Engine Optimisation

All websites I create are search engine optimised to some level. Generally this involves keyword research, embedding the keywords into the code and then implementing a link building strategy.

All three steps are required, but link building is by far the biggest challenge. I advocate a natural approach to link building driven by quality content that visitors will want to view and link to. If done well, over time this will generate links from other quality websites from related sectors that are highly regarded by Google and the other search engines.

The answer is different for different business types and budgets, but can include blogs, articles, case studies & events, which typically involve adding new content to a website regularly.

Search Engine Marketing

This involves paid placement of links & adverts to your website from other websites, typically on a pay per click basis. This typically includes signing up for Google Adwords and selecting keywords and price limits that are likely to give a reasonable ROI. The performance of this traffic can then be evaluated using Google Analytics.

Email Marketing

This enables you to keep in regular contact with individuals who have signed up to your email newsletter. This can be used to showcase new content added to your website, new products & services and special offers. Done well, email marketing can be very powerful but it is important to keep well away from any spam type practices and provide emails that individuals are going to want to read. For these reasons I suggest using an email managing system such as Mail Chimp, which is free for the first few thousand subscribers.